Anywhere between 60-80% of podcasts go into podfade after 8 episodes.  Yikes!  But what is the real reason podcasts go into podfade?  In this episode, I chase down what I believe is the biggest culprit and what enterepeneurs can do to prevent their greatest marketing tool from slipping into podfade. Free Challenge: Want to grow your business and you're thinking podcasting would be a great tool but you're not sure where to start?  Join the FREE 5-Day https://startmybusinesspodcastchallenge.com (Start My Business Podcast Challenge)!  Within 5 days, you'll have a podcast published with a sustainable framework to use to grow your business.  Register today! Links Mentioned In the Show: Episode 01 of Entrepreneurs on Podcasting TedX Talk with Preston Pugmire

Show Notes:  (Please include time stamp) What is pod fade?(0:54) The reason behind pod fade that nobody talks about (01:30) Why society is littered with false advertising (02:35) What Preston Pugmire claims is more important than strategy (03:28)  What exactly is “Mindset”? (04:15) How did I discover podcasting? (05:11) Why I turned to YouTube to learn the ropes of podcasting (06:15) How I found the middle ground of the overwhelming requirements these experts set (07:15) Why podfade got the better of me (08:00) The moment that changed everything (09:42) Why podcasting isn’t the primary product of my business (10:20) Why it’s okay to not do what these podcast gurus tell you to do/ Why the number of downloads don’t dictate your success (11:10) Why 60-80% of podcasts go into pod fade (11:40) The only question you need to ask yourself to get out of pod fade (11:50) Why expensive equipment are overrated (12:26) Why letting go of perfection actually brought me more success (13:20) What you have to endure when first starting a podcast (13:45) Why the relationships podcasting brings trumps your downloads (14:18) The results of having relationships in terms of numbers (14:59)