A creative director knows the brand and implements it. They make decisions, set the rules and expectations, and then carry it out across the brand. Being your own creative director is about knowing your brand identity, but also utilizing your brand strategy. Now, if you’re here, you’re probably like, “Okay, but how do I actually do that?” And that’s what we’re talking about today: The how behind creative direction.

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MENTIONED IN THIS EPISODE:

Brand Habits Stack

Brand Strategy Framework Template

The B.Y.B. Toolkit

Episode #11: 4 Steps To Planning A Useful Brand Strategy

Episode #08: Your 3-Part System To A Brand Your Audience Can't Forget

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