Episode 4 in our mini series all about lead magnets, covers what type of lead magnet you can use and in what situation. 

In this episode I cover: 

• styles of learning 

• where your ideal client is on their journey 

• how to research what your ICA wants and needs

• practical examples and how you would choose the lead magnet format 

Related resources Download my free guide, Lead Magnets, the 5 Key Elements summarizing the main points covered here so you can create high-quality, highly-converting lead magnets too! 👇🏼

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