Randi Barshack, CMO of RollWorks, has a diverse career path with a background in Japanese film production. She applies the skills she’s learned as a filmmaker to really listen to the market and build solutions that bring value to the B2B and ABM space.

Listen to this episode of The Intent Data Exchange to hear:

• Randi’s journey from Japanese filmmaking to B2B marketing
• Tips on how to develop your marketing stories
• Her perspective on where the marketing industry is headed