Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett.In this episode Grace gives us a Marketing Masterclass.She reveals:- How The Diary of a CEO became the world's fastest growing Podcast- What makes a great brand- Why your social media probably sucks- What it's live working with Steven Bartlett- What brands get wrong about Creators- Loads more!I really hope you get as much value as I did from this conversation.Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcd... Work with Callum: https://www.7xcontent.com/Keep Up With Grace:Instagram - https://www.instagram.com/the.socialc...LinkedIn - https://www.linkedin.com/in/grace-and...00:00 Intro00:57 Getting the job with Steven Bartlett09:40 Starting to post on Social Media11:29 Setting Aspirations13:16 Why Nobody Cares About Your Product13:39 Why RedBull is so Successful15:10 Socials vs Emails15:56 Don't Publish Your What, Publish Your Why16:08 DOAC’s Why18:47 Delegating20:29 Short Form Video Breakdown21:47 Maisie Williams23:55 Level Up Your Short Form26:34 Secret to DOAC Trailers28:44 How To Make Them Care29:32 DOAC’s Trailer Editor30:12 Alex Hormozi 31:32 Experimentation Manager33:06 Keeping Steven on Track34:00 Thumbnail Tests36:01 DOAC Growth37:12 How to Sell a Story39:10 Lessons for Growth42:56 Utilising Paid Spend46:07 Book Strategy48:48 Start NOW49:36 Key to Successful Brand Partnerships51:18 Death of Influencer Marketing?53:10 More Than a Podcast54:49 Relationship With Steven Bartlett55:56 The Social Climber58:40 Hiring01:02:25 Quick-Fire Questions01:03:26 Mo Gawdat