In a brand new episode Victor Iancu, Associate Partner KPMG Advisory, talks to Valentin Radu, Founder and CEO of Omniconvert, about strategy in the e-commerce arena. We uncover tips & tricks that both newcomers and established players in the digital commerce space need to consider in order to compete efficiently and thrive in an increasingly complex environment. We also discuss about technology trends, the importance of customer research and the use of data as critical tactical levers.