Season/Course 5: Market Strategy & Frameworks

Chapter 9: Micromarketing

Abstract 3What is the difference between niche and segment? A niche is an identifiable group of customers who have unique needs and preferences. The term is typically associated with small companies that produce specialty products or services that strongly appeal to a subset of a market. A segment is a term that large firms use for a niche. Let's understand this marketing concept in more detail in this episode.

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