Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 12What is irregular demand? Irregular demand can be a demand which is not consistent. The best example of irregular demand is seasonal products like umbrellas, air conditioners or resorts. These products sell irregularly and sell more during peak season whereas their demand is very low during non-seasons. Let's understand this marketing concept in more detail in this episode.

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