Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 8What is unwholesome demand? Unwholesome demand is demand for things that most people perceive as bad. They may be bad, for example, for your health, or perhaps they are a danger to society. When there is unwholesome demand for a product, there are efforts to discourage consumers from purchasing it. Let's understand this marketing concept in more detail in this episode.

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