Season/Course 5: Market Strategy & Frameworks

Chapter 1: Basic Concepts of Planning

Abstract 8What is the difference between B2B and B2C? B2B stands for 'business to business' while B2C is 'business to consumer'. B2B eCommerce utilizes online platforms to sell products or services to other businesses. B2C eCommerce targets personal consumers. Let's understand this marketing concept in more detail in this episode.

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