Season/Course 5: Market Strategy & Frameworks

Chapter 1: Basic Concepts of Planning

Abstract 5What is B2B marketing? Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output, i.e. providing raw material to the other company that will produce output. Let's understand this marketing concept in more detail in this episode.

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