Season/Course 4: Marketing Channels & Communication

Chapter 7: Media Planning Strategy

Abstract 1What is a media planning strategy? Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people. Let's understand this marketing concept in more detail in this episode.

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