Season/Course 4: Marketing Channels & Communication

Chapter 5: Marketing Communication Mix

Abstract 5What is BTL? 'BTL Marketing' stands for 'Below the Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with a focus. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com