Season/Course 3: Product & Services

Chapter 6: Service Quality Management

Abstract 5What is Empathy? Empathy is the caring, individualized attention the firm provides its customers. Customers want to feel like they’re more than a transaction; they want to build a relationship with your business. Even if you have the best product or services on the market, you can still fall short of their expectations. Let's understand this marketing concept in more detail in this episode.

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