Season/Course 3: Product & Services

Chapter 3: Service & Characteristics

Abstract 5What is Perishability? Services are perishable, which means that services can not be stored for later sale or use. A ticket for the evening show of a movie can not be used for watching the night show. The perishability of services has important implications for service providers. In the case of steady demand, perishability is not a problem. Let's understand this marketing concept in more detail in this episode.

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