In addition to my own podcast, I’m often a guest on other shows.

Since I focus on interviewing marketing experts on my show, I get to share copywriting tips on their show, which is exactly what I did on Sam Dunning’s podcast, the Business Growth Show.

He’s an SEO and website expert and will be on my show here in the near future. 

In the meantime, check out my guest appearance where he peppered me with the following great questions:

👉 Is copy really that important to actually get people to convert?

👉 How important is copy compared to design e.g. on a website?

👉 Biggest B2B website copy mistakes

👉 How to write copy that converts ideal clients: step-by-step