Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem.

Stephen is fanatical about using technology to move beyond ""good enough"" by utilizing machine learning to adapt to the never-ending changes in business strategies, advertising logistics, programmatic technologies and data regulations.

Stephen offers a unique perspective, combining his degree in psychology with his passion for programming, to paint a picture of an advertising world that no longer settles for mediocrity.