Dear Diary,

Welcome back to another episode of Demi's Diary. I am beyond excited for today because Mackenzie is with us! She is a copywriter for coaches and is sharing all her inside tips on how to create copy that converts. We are really gonna be diving into all things, copy, converting, messaging, all of the things, and I'm just so excited that you're here.

What You'll Hear:

• Meet Mackenzie and how she became who she is today
• The reality of what copy can actually do to your business
• Why it’s so important to have a powerful brand voice
• Your reminder to be authentic in your own messaging
• What is a brand voice and how to find it
• Navigating through polarizing content
• Mackenzie's journey to creating content that connects
• What happens when you stop watering down your content
• The reality of pretty graphics vs copy that connects
• How to convert copy into sales
• The power of embracing your “weirdness”
• Do likes and views actually matter

Connect with Mackenzie:

@hotcopyhaus | Website

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Let's Connect:Youtube | @yourbizcoachdemi | @demisdiarythepodcast