In Shift #2 we discuss how many financial advisors and planners are undercharging for their time and how they can fix it. We also discuss the value of charging higher fees and setting higher assets under management minimums with regard to your practice, but also the type of client that shows up. While not all advisors can charge a separate or isolated fee for planning, advisors can still raise their minimums in other areas. This can lead to less pressure to grow and achieving your revenue goals faster.