In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful partnership that fosters both growth and success.

Also in this episode:

• Merging money with meaning can lead to a sustainable competitive advantage in business.
• Competitive advantages stemming from meaningful contributions should not be overlooked, as they directly impact recruitment, brand position, and customer loyalty.
• Identifying and focusing on specific competitive advantages relevant to your business can unlock potential revenue streams while bolstering social impact.

To help you connect what you care about to how you make money we’re sharing the nine competitive advantages Bessi identified that you can tap into by merging money and meaning. You can download an overview here.

If you’re not familiar with The Two Camps Trap, you can scroll back to these two earlier episodes to learn more:

• S1 Ep 3. Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business
• Ep 34. Breaking Free from The Two Camps Trap By Building A Cohesive Business Model For Impact And Profit

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.