Ethical fading happens when ethical aspects are not considered in the decision-making processes. Sometimes, it is more than fading because people get blinded in self-deception and really make unethical decisions. Regardless of whether it is fading or blindness, both can lead to wrong decisions. I give you 9 tips to avoid ethical fading. 1. Be prepared for ethical challenges. 2. Take courage. 3. Plan if-then scenarios. 4. Be humble. 5. Think of ethics (not just avoiding evil but also doing good) as a lifelong pursuit. 6. Be vocal about your ethical choices. 7. Surround yourself with honest confidants. 8. Rely on personal safeguards like enough hours of sleep, physical exercise, good quality work, etc. 9. Consider looking at decision situations from the eyes of the powerless.