Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows and brings an “outside-in” approach to marketing, looking to apply mental models from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about
*Some important rules of marketing
*Brands are built over time, build your case over time
*How smaller B2B brands can apply the theory
*People dont buy from clowns, except they do
*The importance of understanding marketing history
*The missing dimension of time
*Are we in an echochamber of agreement
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