Let’s Do a Book  

In the title, we see the first error many people make when they set out to have a book with their name on the cover. They say they are going to write a book. I suppose there are those creative folks who actually can open their computers and just start typing. The first thing you know, they have written a book. The finished book seems to have simply flowed out of them.

I admit it. I’m pretty jealous. It would definitely be cool to just open the creative hose and out comes a book. But here’s the truth of it. I don’t think there are any people who can do that. Here’s why.

A book is not a spontaneous creation. Having produced a dozen or so fairly successful books, I have come to understand that a book is not a creation, it’s a construction. I doubt that it matters what kind of book it is or for whom the book is intended. Books are much more constructed than written.

Sure, the words, sentences and paragraphs need to be written. There is no good alternative unless you can get a really smart computer to do the tedious job of writing for you. Some folks hire a ghost writer to produce the words, sentences and paragraphs for them, but that does seem a bit like cheating. For us, outsourcing writing to a computer or ghost will not do. We will make those words, sentences and paragraphs appear on our computer screens all by ourselves. – OK, if you really need to do this with a pencil on paper, go for it. Just know that, at some point, it will all have to be neatly typed and double spaced.

But I am getting way ahead of myself. Not only have I skipped over the construction part, I haven’t even mentioned the hardest part of doing a book. Before I can do a book, I have to figure out what I want the book to do. And it gets more specific. I need to figure out what I want the book to do for me. Naturally it will be good if thousands of people want to read the book and all feel better off in some way for having spent the time and energy it takes to consume a book. That’s all well and good, but if doing the book is not doing something of value for me, I’m not likely to sustain the construction process through to the finished book. Even if I do, the finished book is not very likely to do much for anyone else. … Press play to listen.