As business becomes more of an ecosystem, we must look past traditional roles of “buyers and sellers.” What strategies can we use to build better business relationships?

In this episode, John speaks with Zach McGrath of LCG Advisors about the power of partnership based strategies that can be used by a variety of Professional Service Organizations.

Join us as we discuss:

• The one big mistake professional service organizations make
• What’s the negative impact of bringing on a stingy customer?
• The importance of setting expectations with new customers
• The Due Diligence teams make the deals stronger not longer
• Value Based Partnerships

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