In this episode – marketer and analytics expert Sajith Kurup talks about the latest trend in behavioural marketing is segmenting the market into generational cohorts and adapting the marketing mix to the needs of a particular generation.

He helps us to understand how Generation Z is probably the first generation that consists of the influence of the family of all three generations; Baby Boomers, Generation X and Y.

He shares his experience as a leader in managing Gen Z’s but most importantly how do they show up as consumers.

Is there a preference between the Urban and Rural divide in a market like India? What are the expectations Gen Z have of brands and what do companies need to do to attract, and grow Gen Z as a segment.

Some terrific tips that all marketers must keep in mind when wishing to grow the Gen Z consumer base.

Find Us Online

Sajith - LinkedIn

Nikhil: Website, Linkedin, Youtube & Book

Credits:

• WYN Studio: LinkedIn, Instagram

• Producer: LinkedIn, Twitter

• Engineer: LinkedIn, Youtube