In this episode, Mark talks to you about the key features and benefits of your product or service to your customers. He asks you to remember that "a feature is whilst a benefit does" to help you understand what you are selling to your target customers. 

This episode is part of a mini-series looking at Component 2 of the BTEC Enterprise Tech Award. Is it intended to support those students who are in possession of the class materials but could prove useful to anyone looking to start their own micro-enterprise or side hussle. Feel free to get in touch with any questions that you might have.