Coffee is stronger than you think. ☕ Yes, coffee can be more than just a caffeine boost. In this episode, we welcome Alejandro Franco from Kaffe Bueno to share about the untapped potential about coffee grounds.

Kaffe Bueno utilizes coffee by-products, such as spent coffee grounds, by upcycling them into ingredients for personal care, nutraceuticals, and functional foods.

Together with Alejandro, we chat about:

• Changing perception of waste
• Overcoming the challenge of traceability
• Looking beyond green washing as a consumer

Sources from our chat:

• Benchmarking Eco-Efficiency and Footprints of Dutch Agriculture in European Context and Implications for Policies for Climate and Environment
• Alejandro's book recommendation: Thinking Fast and Slow by Daniel Kahneman

~~~

Tune in and raise the bar on business standards in order to Raise the Circle. ♻️

circulareconomy #circularity #sustainability #socialentrepreneurship

• Follow Raising the Circle's journey on LinkedIn or Instagram.

• Have the possibility to donate and keep this show running? Head to Patreon and make your contribution.