What if you started a business in a really traditional industry, but decided to do it differently than the standard formula? In this episode, I’m speaking with Andrea Brognano, LMHC, LPC, NCC, & Founder and CEO of Therapy Connection Online. Andrea started a virtual group therapy practice before COVID and teletherapy were words we use every day. She also skipped the step of starting out small by opening an individual private practice. Instead, she jumped right in and started a large group practice. Through Andrea’s story, you’ll learn about why throwing out the traditional playbook, creating a strong company culture (especially if your team is virtual), and being able to adjust to constantly changing business, staff, and industry demands are essential to building a successful brand and business. Andrea will also provide practical tips for what you need to think about if you want to open or grow a business in a less traditional way.

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