Digital audio consumption has experienced an impressive growth in recent years, both in volume and duration of listening. For advertisers, audio represents an attractive opportunity that is becoming ripe with more and more users that are highly engaged.

In this episode Pedro Utreras, Managing Partner of Audio.ad for Latin America at Entravision Cisneros Interactive, highlights how Digital Audio Advertising can help brands reach their consumers, and what to consider when adding digital audio ads to your marketing mix.