Social Media Mantra: Create Consistent, Compelling Content

Would your audience liken your social media content to the sounds of the squawking parrot? What would make people compare our content to such a cringe-worthy cacophony of sounds?

• Lack of value?
• Over promotion?
• Too frequent?
• Too long?
• Boring?

So how do we avoid being the squawking parrot and, instead, be more like the Wise Owl? Always. Add. Value.

- What problems can we help solve?
- What information can we pass along that will truly benefit others?
- How can we put a smile on our followers' faces?
- How can we inspire? Entertain? Educate?
- Is our content serving us or serving them?Let's keep these two beautiful birds atop our proverbial shoulders as a constant reminder to always be striving to serve our audience instead of serving ourselves.