Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.

• Why does Prive exist? How do they do things to help brands?
• What makes a good subscription service, in both execution and technology?
• On the best, and worst subscription experiences.
• On the friction points of implementing a subscription service.
• An explanation of review mining and how it can grow your brand.
• The two main reasons for customers canceling subscriptions.
• Which brand has the best subscription model?

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