The fast-moving consumer goods industry is a complex trading environment, with many companies experimenting with various ways to cut major manufacturing costs, especially in today’s economic climate. Packaging has so far been crucial for brand differentiation and identity. So it’s no wonder that the global spending on packaging now exceeds US$500 billion.But as the world battles inflation and climate change, FMCG companies need to consider whether this is the right time to pivot to more eco friendly packaging or even packaging free solutions.Organisations and brands that can reduce the price increases that are passed on to consumers currently, while also embracing sustainability are more likely to come out of this period stronger than they were, when they went in.

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