The Cumulus Media 2022 Audioscape report is out. Most findings continue to show the rising relevance of podcasts and smart speakers. It also makes clear that Spotify is the dominant force in podcasting and most likely will be for the coming years. The report also shows the potential for podcasting in the 50+ demographic and the popularity of audio amongst the young age group (18 - 35). Especially the second group of people should have companies really re-evaluate their corporate podcasting efforts especially for employer branding (B2C) and employer engagement (B2E) purposes.

https://westwoodone.com/the-cumulus-media-2022-audioscape/