Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true. Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide. Find out: How d&b create content for a diverse range of ICPs How to make bigger marketing initiatives worth the initial time and resource investment Sara’s go-to project management tool for marketers

Important Links & Mentions d&b audiotechnik: https://www.dbaudio.com/global/en/ (https://www.dbaudio.com/global/en/) Sara’s LinkedIn: https://www.linkedin.com/in/sarasowah/ (https://www.linkedin.com/in/sarasowah/) Asana: https://asana.com/ (https://asana.com/) Content 10x: https://www.content10x.com/ (https://www.content10x.com/)