Agency Connect featuring Rob Bynder, Bynder Group
"One day I went into my boss's office and I said, you know I really think we should put these press kits on the internet. Like, why are we making CD ROMs and sending them out? And his reply was yeah, the internet will never. It'll never work. It's too slow. CD ROMs are perfect. And a week later I got a friend of mine called me with a job offer to art direct a startup website."
"A lot of agencies run around saying, we're your partner. That's not really true. They don't truly help people. Do you provide an ROI for your clients at the end of the day?" "Everything's now about the CRM and the sales tool and the content management system. It's helping me expand my services and become more valuable to my clients. What makes a tool great? A tool or platform that understands my business and makes it clear that it would make my job better."
"If you're going to try to build a partnership program, treat your partners like clients solve their needs, listen to what they need and solve their problems."
Thank you Rob Bynder, Bynder Group (https://byndergroup.com) for your candid and honest story at another Agency Connect podcast.
Read more at http://bitly.com/agencyconnectbynder
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