According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand how to reach this audience. In this episode, Jaime talks with multicultural marketing expert and higher ed marketer Christian Ponce about:

• How to approach undertaking a multicultural marketing campaign
• How to ensure that there is buy-in across campus for your efforts
• How to build a cross-functional team to help guide and influence your approach
• How to speak to Hispanic/Latinx students and their families
• How to help ensure students have a positive experience when they get to campus