Voni Woods, Vice President of Deli, Bakery, and Prepared Foods at Giant Eagle, shares how taking risks has helped the 470-location chain evolve its customer experience as quickly as shoppers themselves are changing. Voni discusses how the retailer studies shopper pain points and uses data to inform new product offerings, introduce solution centers within stores, and push the personalization envelope in finding new ways to surprise and delight its guests.

Having spent 45 years in the industry, Voni is an ardent advocate for the array of fulfilling career opportunities found within the grocery business. Under her leadership, the Pittsburgh-based retailer continues to reimagine how it can meet customers where they are—whether that's in store, at curbside, via home deliver, through catering, or with 3rd party pick up—in the strategic and coveted fresh categories that Voni oversees.