Google is updating its political content policy to include a new mandate.
The search giant announced on Wednesday that all verified election advertisers are to tell people if their ads use artificial intelligence (AI) in campaign content.
Starting mid-November, election advertisers must tell people if their ads use artificial intelligence (AI) to create images, videos, or audio that look real. T
his disclosure must be clear and obvious, and it must be placed where people are likely to see it. This policy will apply to all ads that are created or manipulated using AI, including ads that appear on Google’s search engine, YouTube, and other platforms.

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