A ruling put out by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioural ads or to feed recommender engines that are designed to surface so-called personalized’ content.
The impacts could be even broader with privacy law experts suggesting the judgement could dial up the legal risk for a variety of other forms of online processing, from dating apps to location tracking and more.
The referral to the Court of Justice of the EU relates to a Lithuanian case concerning national anti-corruption legislation.