What’s this episode about?If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot harder for them.
Note: If you don’t have a Shopify website, this episode is still packed full of tips and suggestions about how to create a page customers will want to buy from so it’s still worth a listen.
Episode key takeaways:What is Shopify 2.0 and do I really need to switch to it?
Why are product pages so important?
What should I be including on a Product page?
How can I update my product pages to boost sales at key points in the year?
KEY LINKS:Judge Me app for reviews on Shopify: https://judge.me/
Website: www.theecommerceassistant.com
Social media links: www.instagram.com/theecommerceassistant
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INTRODUCING… ELLE WILLIAMSONElle founded The Ecommerce Assistant to help busy brand owners make more sales online, by teaching them how to use Shopify + Klaviyo to their full potential.
Having spent over 11 years working in ecommerce, within small and big brands, her superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales. She offers a mixture of consultancy, training and done-for-you services to help more people have a successful online store.
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