This episode explodes the idea that customers are either loyal to a brand...or they're not.

Far from it! This podcast will show how customers move around in their loyalty behaviour, and how firms can use customer segmentation techniques to manage this transition. It's a concept that has been around for nearly 20 years (originally built by management consultants McKinsey) but something of a best-kept secret. 

So - check it out, and use it to your advantage!

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