In this episode, Andrea Tassistro, CEO of Foodetective, talks about how they used affiliates (who are food influencers on Instagram) to grow to 25k restaurants on their platform.

We talk about,

  • What Foodetective is all about.
  • How they hit 25k users (restaurants - including on trail plan) with ACVs in the range of $2.5k to $10k with around 3x YOY growth.
  • How they convinced food influencers to become their affiliates.
  • How they intend to grow using licensing model over the next few years & how their enterprise sales team is closing these deals
  • Team, funding status & future vision