Why CORE? Why now? Why did Coach Blake found CORE Academy? To start with, he and the rest of CORE have a passion for helping others to improve not only their lab sales abilities, but also their lives more generally. In this short introduction to CORE's mission and operations, Coach Blake discusses how CORE Academy is becoming a centralized operating system for the laboratory industry--as well as CORE's foundational belief that education must underpin everything that we do. This starts with helping lab professionals to understand what a GOOD LAB looks like.