On today's episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part of that process. They also discuss April's plans for her working vacation in Sydney, and analyze a recent report on how global ad spend is impacting the marketing sector as we approach the new year.

MARKETING CONUNDRUM:

What to do when a parent company launches a sub-brand, but the messaging is too similar to their existing offering.

NEWS:

About the Standard Media Index’s September 2022 Core Data report: https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/

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Sound effects obtained from https://www.zapsplat.com.