On the show today, hosts April and Hamish analyze the rise of “shadow banning” on social media, with a deep dive into the PR and media implications of censorship online. They also chat through some advice for marketers on what to do when your client wants to DIY their new website, including the pitfalls of failing to seek help from SEO and design professionals. For this week’s Campaign Essentials, Hamish is taking the reins and sharing the top mistakes brands tend to make at the start of a new marketing campaign. For the Campaign Analysis segment, your favorite integrated marketing duo covers the “Sneaker Wars,” with a critique of the decades-old marketing rivalry between Nike and Adidas.

COMMUNICATIONS BUZZWORDS:

Hamish: bilous (n.)

April: aegis (v.)

NEWS:

Shadow Banning: https://www.businessinsider.in/tech/news/social-media-platforms-deny-but-content-creators-and-tracking-websites-confirm-that-shadowbanning-or-silent-censorship-is-real/articleshow/91589975.cms

MARKETING CONUNDRUM:

Here’s what to do when your client wants to DIY their new website.

CAMPAIGN ANALYSIS:

Sneaker Wars: https://www.marketingdive.com/news/sneaker-supremacy-nike-adidas-brand-rivalry/621712/

CONNECT WITH TRUST RELATIONS:

Email us at trustrelationsthepodcast@gmail.com.

Visit our website: https://www.trustrelations.agency

Follow us on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/

Sound effects obtained from https://www.zapsplat.com.