Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on:

• behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying small and going the solopreneur route
• what surprised Ryan since joining a Saas-based business
• a surprising tip to get more responses from your win/loss outreach
• where AI fits into the future of win/loss
• and a lot more

Follow Ryan: ⁠LinkedIn⁠

Check out ⁠DoubleCheck⁠ and ⁠Klue⁠

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

This episode is brought to you by the ⁠Healthy Competition⁠ community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.