An adventure tour guide will lead their group out of the "ordinary world" into more of a "magical world" that evokes states of wonder and awe. This matches up nicely both with Campbell's Hero's Journey and Strategic Thought Leadership.

Visit the episode page for more information on the process as well as extra resources and the free offers mentioned in the podcast : https://www.thoughtleadershipstudio.com/B/Podcast/Thought-Leadership-is-Like-Being-an-Adventure-Guide