NOOISH is a new-ish take on modern Jewish comfort food for the masses. NOOISH is about more than just food. It’s a hug from a loved one, the joy of sharing a meal with a friend, and the comfort of knowing you belong.

Inside the episode * Founder & CEO Sarah Nathan shares her story of why she started the brand * What makes NOOISH stand out in the crowd * Their strategy of creating buzz and community * Advice to an emerging brand founder