When Esther Hallam couldn't find a clean, organic formula option for her own daughter, she didn't just settle for what was on the shelf; she used her decades of product management expertise to build a better one. With a career spanning giants like Google, Gilt, and Travelocity, Esther applied the same rigorous problem-solving approach to the nursery. Today, as the Founder and CEO of Nara Organics, she is setting a new global benchmark for what we feed our children.

Nara Organics is a pioneering brand featuring the first-of-its-kind USDA-certified organic whole milk formula. By ditching the standard fillers like palm oil, soy, and corn syrup in favor of whole milk fats and naturally occurring MFGM for brain development, Esther is providing parents with a Clean Label certified alternative that actually mimics nature. In this episode, we discuss her journey from Y Combinator to the forefront of the infant nutrition revolution and how she's supporting over 1 million parents through the Nara Baby ecosystem.

Inside the Episode:

• How Esther's background at Google and Jetblack prepared her to navigate the highly regulated world of infant formula.
• Why Nara is manufactured in Germany to meet the highest safety and quality standards, including over 2,000 tests for purity and an FDA registration.
• Why Esther refused to settle for industry-standard shortcuts, leading to a formula with no palm oil, no soy, and no corn syrup.

Shop here!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.