After noticing the soft drink category had remained stagnant and uninspired for decades, Olly Dixon co-founded Something & Nothing to disrupt the status quo. He saw a landscape filled with sugar-heavy, over-processed options and realized people were craving something more elevated. By blending high-end design with cleaner ingredients, Olly set out to prove that a soda could be both a sophisticated lifestyle choice and a win for the environment.

Something & Nothing is a B-Corp Certified premium soda brand that ditches added sugars and sweeteners in favor of real fruit juices, extracts, and botanicals. With award-winning flavors like Yuzu and Mango & Thai Basil, Olly has successfully navigated the brand's journey from its 2020 U.K. launch to its 2023 U.S. debut. By utilizing solar-powered production and low-carbon deliveries, Something & Nothing offers a "feel-good" experience that transports you from desk to dinner party.

Inside the Episode:

• Why Olly felt the soda aisle was stuck in the past and how he reimagined it for the modern, curious consumer.
• The strategic hurdles and triumphs of expanding a British sensation into the competitive U.S. beverage market.
• The reason Olly purposefully ignored the beverage category and instead drew inspiration from the worlds of fashion, photography, and art to build the brand's identity.

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